VIVOBAREFOOT

Flat, Flexible and Foot-Shaped.

Every shoe you put on your feet should be these three things!

Why!?

Let's unpack it...

Flat
The alignment of your entire body starts with feet. Your body is naturally aligned, naturally designed to stand, walk, and run on your feet: on your flat, bare feet. Typical shoes have some sort of elevated heel; obviously high heels are the extreme but pretty much every shoe has some heel to toe drop. This elevated heel throws your alignment off, making your body have to  correct for this by unnaturally loading other parts of the body. Back hurt? It may be your shoes. Elevated heels can also cause the posterior muscles in the leg to shorten, which can lead to flattening of the arch, and thus, a more pronated foot. Excessive pronation is thought to be the cause of certain foot ailments.
Flexible
Your feet are specifically designed to flex, articulate, and move! They can bend and flex in an infinite number of positions Let your feet be feet by letting them do what they're designed for! Wearing thick-soled, unflexible footwear does not make sense, as limiting flexibility decreases the use of your foot muscles and only makes them weaker. 
Foot Shaped
57 products